ities have grown more quickly than in big cities, including clothing, food, beverages and home appliances, Chen added.
During Spring Festival in February, small-town youths in third- an
d lower-tier cities outperformed their peers in bigger centers of population in consu
mption across major e-commerce platforms, including the number of orders placed and the range of products bought.
In third- and fourth-tier cities, total online spending during Spring Festival rose by 55 percent year-on-year, comp
ared with 51 percent in first-tier metropolises. Spending by small-town youths on beauty products rose by 7.8 perc
ent year-on-year, compared with a 5.4 percent increase among their peers in larger cities, according to a report rel
eased by Tmall－Alibaba’s e-commerce platform－and market research company Kantar Worldpanel.
Small-town youths have also boosted the movie industry. For example, in the first quarter of this year, some
56 percent of the box office for The New King of Comedy came from lower-tier cities, as did 46 percent for Crazy Alien.
major platforms for them to learn about the outside world. They also l
ike to use social networking platforms such as Pinduoduo and WeChat, on which they can bu
y products, socialize with friends, learn about the latest fashion trends and make purchases, Yu said.
“For example, Pinduoduo asks consumers to invite friends to join the platform, to help r
educe prices, which can be a good way of obtaining new customers and retaining them,” he said. “C
onsumers also like purchasing activities that can strengthen connections with friends.”
Sun said that because they face less work pressure and shorter commuting time, small-town youths have more free time com
pared with their peers in big cities. They mainly spend this time online or getting together with friends.
Some 88.7 percent of small-town youths surf the internet, 80.6 percen
t hang out with friends, and 60 percent watch movies, according to Sun’s report.
accelerating its transition from high-speed growth to high-quality develo
pment, as its economic structure continues to upgrade, and new momentum sustains remarkable growth.
China has adopted a proactive fiscal policy this year with greater intensity and enhanced efficiency, rolling out substa
ntial tax cuts and fee reductions, and its economic growth in the first quarter has gotten off to a good start, Liu said.
The minister said his country will continue to significantly relax ma
rket access, enhance the protection of intellectual property rights, and carry out larg
er-scale tax cuts and fee reductions, so as to create a more attractive investment and business environment.
On the sidelines of the Development Committee meeting, Liu met with David Malpass, the new World Bank president, as scheduled.